What is UC?
The growing influence of UC in business
Unified Communications is a frequently used - and sometimes over-used - term, meaning a variety of different things to different people. Ask 5 different UC vendors to define it, and you’ll receive 5 completely different responses.
The definition of UC is not necessarily important, though - it’s the principles and how they are applied that really matter. Put simply, UC is about bringing together different communication modalities to create a more productive way of working by improving business processes.
Although the UC toolset can be complex, at Modality Systems, we subscribe to a very simple view of the overall solution. The simple question we ask is ‘what can UC do to help your organization?’ From there, we collaboratively create a roadmap to help the organization successfully realize its UC goals.
So why Microsoft Lync?
Microsoft’s experience in creating user-centric software makes it possible to create a versatile and flexible software solution, which puts the user in control.
Unlike other UC solutions that claim to offer an open, flexible, and unified approach, Microsoft Lync is the only solution that can truly deliver on that promise. Lync doesn’t carry any of the proprietary features or constraints of other solutions, allowing its rich features and open API’s to comprise an intelligent solution that continues to evolve.
In its native form, Lync offers a tightly integrated suite of communication modalities, including voice, video, IM and email. Together, these functionalities offer a comprehensive user experience with enhanced conferencing and real-time document sharing capabilities. In addition, with the acquisition of Skype, Microsoft is evolving Lync beyond the traditional business boundaries, and enabling business to integrate a social enterprise approach.