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For two years now Microsoft has been building its assault on the global corporate telephony market. What appeared to be a bold, new approach has now been ratified by the latest Gartner research.

Some may say that the big news is Microsoft making it on to the Gartner Magic Quadrant for Corporate Telephony – (report published on 8th August 2008) – albeit only in the “Visionaries” quadrant. However, the real news is in the text of the report itself.

The report’s introduction immediately positions the importance of Unified Communications as a framework in which Telephony is merely a component. This is a critical distinction that should not be overlooked.

“…decisions to invest in unified communications take precedence over telephony”

“…although companies are still deploying PBX and IP telephony, most should make the decision in the context of a broader unified communications strategy”

With respect to Microsoft, the report is specifically talking about Microsoft’s Unified Communications platform product Office Communications Server (OCS) 2007 emerging as a credible contender for corporate voice communications, while cautioning that OCS does not offer a like for like replacement for PBX and IP-PBX solutions.

This should come as no surprise to anyone following the entrance of Microsoft into the Voice market. Gurdeep Singh Pall (Sr. VP of Microsoft’s UC division) summed it up at Voicecon last year by saying “Microsoft is not building a replacement PBX, it is building an alternative to a PBX”.

Microsoft’s placement in the visionaries quadrant is a powerful statement and will surely guarantee their inclusion in future voice RFP’s and tenders – but is the position as a Visionary while scoring low on the “Ability to Execute” axis a major concern? The report also cautions that OCS 2007 “lacks key [PBX] functionality, questions scalability and considers OCS 2007 expensive as a voice only solution.”

Our opinion is “absolutely not.” The report talks about the changing role of the IP PBX and highlights 2010 as the year many users will be using an integrated set of collaboration tools beyond telephony, encouraging companies to consider their telephony partners in the broader context of a UC strategy.

It’s only been 10 months since OCS 2007 officially shipped, so it’s not surprising that widespread adoption has been a slow burn rather than a wildfire. History tells us that Microsoft is extremely good at iterating on a product strategy over multiple releases and any questions around functionality and scalability will be addressed over time.

One cannot dismiss the significance that Microsoft, as the industry leader in corporate desktop software, will play over the coming years with current and future versions of Office Communications Server. If you’re serious about a long-term UC strategy that includes telephony, it’s time to give that OCS pilot project a kick start to see what all of the fuss is about.

Note to self:  When starting a company with the potential for global market reach, don’t put the name of a specific country in the company name.

Chart courtesy of EQO.  Thanks to Om for picking this up and posting it.

-John Lamb, Modality Systems

Straight to voicemail

The New York Times brings us news about an innovate new communications technology:

Don’t Want to Talk About It? Order a Missed Call
“The technology, called Slydial, lets callers dial a mobile phone but avoid an unwanted conversation — or unwanted intimacy — on the other end. The incoming call goes undetected by the recipient, who simply receives the traditional blinking light or ping that indicates that a voice mail message has been received. Ms. Gorman used a test version of Slydial that has been available for months. But since the finished product was unveiled to the public last week, more than 200,000 people have used the service…

The article goes on to state that the concept may sound like the antithesis of interactivity, but “[products like] Slydial turn out to be only the latest in a breed of new technologies that fit squarely into an emerging paradox: tools that let users avoid direct communication.” 

The tools it’s referring to are things like email, blogging, twitter, text messaging, etc, which allow users to publish communication asynchronously while avoiding 2-way synchronous communication entirely.

So is Voice Mail just another communications modality?  Why shouldn’t the caller be able to choose “straight to voice mail” in the same way that the call recipient can do so today?  This balances the power to avoid far more equally.  After all, one person’s ability to communicate is another person’s ability to interrupt.

Software, like any good tool or product, should encourage appropriate behaviour through its design.  I won’t begin to pretend that this sort of thing doesn’t happen at work, but there’s no need to lower productivity.  Text-based systems are a far more efficient way to avoid someone.   

-John Lamb, Modality Systems

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